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Luigi Massoni, architect designer, publicist and publisher: one of the most active Italian designers, not only in design itself but also in the modern definition of the idea of design and production. A personality who has made a fundamental contribution not only to the cultural but also to the economic growth of Italian design. His partnership with the Guzzini Group, which began in 1962, has been crucial, since he has not only designed many products for the firm but also advised it on design and marketing.